HELLA Australia Pty Ltd was established in 1961 in Mentone, Australia, and is part of the worldwide group HELLA GmbH & Co. KGaA, Lippstadt. The company’s main operations are the design and manufacture of automotive lighting equipment and independent aftermarket sectors of the automotive, mining and marine industries.

relación has provided digital marketing activities for HELLA Australia. In a course of workshops, we determined aspirations and design positioning, designed a mood board and made a profound background competitor analysis. After design research and a digital audit to improve the site usability, relación provided a website wireframe and a sitemap.