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+) 22 256 7890
architecture@hub.com
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+) 22 256 7890
architecture@hub.com
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290 Maryam Springs 260,
Courbevoie, Paris, France
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Website Development
Our experienced team can do the website development Melbourne needs. What your website can or can’t do has a huge impact on your success. Grabbing and keeping your visitor’s attention is harder than ever, which is why website development is crucial.
User experience, or UX, references the overall experience a person has when using a product, website or application. The usability of your page is a critical factor of success: If your website / app is not easy and intuitive to use, your website visitors or app users will be disappointed or frustrated and likely abandon your website / app. With a UX audit, we can identify usability issues and a strategy to fix them.
A Uniform Resource Locator, or URL, is the specific address for a page on the web.
User Interface (UI) refers to the place where a user and software (website or app) interact. The goal for most marketers is to have an user-friendly UI that results in a positive user experience. The easier to use your UI is, the happier clients will be. If it’s too complicated or items cannot be found by the users, they will likely abandon your page.
An acronym that stands for Software as a Service. SaaS is a software licensing and delivery service and is sometimes referred to as “software on demand”.
An acronym for return on investment. ROI measures the benefit, or return, on expenditure.
Website development that adapts to how users view a website. Example: A website that is designed to respond accordingly to a user that is on a desktop and a user that is on a tablet. If the website is viewed on mobile, it should break down the elements into a longer, reduced template to better adapt to the small screen size by keeping the website easily navigable. All websites designed by relación are mobile responsive.
Negative effects to a website’s search rankings based on algorithm updates or manual review of a website made by a search engine.
An instant of an internet user visiting a specific page on a website. Used by marketers to evaluate the reach of a website.
SEO to influence the ranking of a website by working with the SEO criteria of each page (title tags, meta data, ALT tags, URL, link structure….).
A link used to tell search engine crawlers not to follow back to linked websites. A no-follow tag is used to avoid search violations or affiliations with spam.
A link used to tell search engine crawlers not to follow back to linked websites. A no-follow tag is used to avoid search violations or affiliations with spam.
Optimising marketing, advertising and website performance for mobile devices (phones, tablets).
Identifying which part of a marketing campaign, advertisement, or interaction had the greatest effect and ROI on a customer.
Application Programming Interfaces (APIs) are computer programming rules. They’re a system of tools and resources that allow developers to take information from one service or application to create software for another. APIs usually refer to the connection / interface of two or more systems.
Testing done to compare two variations of something against a variable. Often done to test the effectiveness of marketing tactics such as email marketing, landing pages, and different types of ads.
Digital Marketing
With years of experience in delivering commercial outcomes through digital, we offer you a highly strategic & structured, complete program to deliver outstanding digital consumer- and brand experiences: a smart digital marketing strategy made in Melbourne.
User Interface (UI) refers to the place where a user and software (website or app) interact. The goal for most marketers is to have an user-friendly UI that results in a positive user experience. The easier to use your UI is, the happier clients will be. If it’s too complicated or items cannot be found by the users, they will likely abandon your page.
An acronym for search engine optimisation. SEO is the process of manipulating a website to in turn effect its position in search engine’s unpaid / organic search results.
An acronym that stands for Software as a Service. SaaS is a software licensing and delivery service and is sometimes referred to as “software on demand”.
An acronym for return on investment. ROI measures the benefit, or return, on expenditure.
The term used to describe a data markup that site managers can add to their existing HTML that allows search engines to better understand each page’s information.
The practice of putting targeted ads in front of an audience / user that has viewed your website or products before as they browse other website on the internet. Example: Seeing a pair of shoes you abandoned in a shopping cart appear in an advertisement while checking Facebook.
A paid form of ads used by marketers through tools like Google Ads or Facebook Ads. The advertiser pays the tool every time a user clicks on the ad, thus giving it the name Pay-Per-Click.
An instant of an internet user visiting a specific page on a website. Used by marketers to evaluate the reach of a website.
Very specific search phrases containing keywords of 3 or more words. Their search volume is lower than for shorter keywords (Short-Tail Keywords), but because they are more specific, users show a very high interest in the pages on the top of search engines that appear for these queries.
A personal or group of people updating, writing, and maintaining a blog. Blogging is an important pillar of content marketing. See the relación blog.
When a publisher (for example a website with a lot of traffic that offers advertising spaces) receives compensation for leads that come from featuring an advertiser.
Google’s advertising system, in which marketers bid on specific keywords to make their PPC ads appear in search results. If you’ve never run an Ads campaign or want to improve your Ads campaigns, the experienced SEM team of relación can help you.
Social Media
Harnesses the power of social channels to increase engagement, boost sales, and build your business brand. It enables a business to capitalise on the popularity of platforms such as Facebook, Twitter, Instagram, Google+, YouTube, and more.
Digital platforms designed to allow the creation, discussion and sharing of information. The most popular ones are Facebook, Instagram and Twitter. If you’re unsure which social media platform makes sense for your business, we can help you to chose and set them up.
An acronym for return on investment. ROI measures the benefit, or return, on expenditure.
Subtle advertising that relates to the platform it’s appearing on to seem natural and part of the user’s experience. Unlike interstitial ads, native ads aren’t interruptive and appear one with the platform it appears on.
Business-to-Consumer, or B2C, describes businesses that sell directly to consumers. Popular examples are Apple or Adidas.
Business-to-Business, or B2B, describes businesses that sell to other businesses. Typically, B2B businesses have high volume sales and more long-term projects than B2C businesses.
Search Engine Optimisation
Our Search Engine Marketing, Melbourne-made by the experienced relación digital marketing team, generates more traffic for your business and reaches more of the right customers, providing a great complement to most SEO programs.
An acronym for search engine optimisation. SEO is the process of manipulating a website to in turn effect its position in search engine’s unpaid / organic search results.
An acronym for return on investment. ROI measures the benefit, or return, on expenditure.
The term used to describe a data markup that site managers can add to their existing HTML that allows search engines to better understand each page’s information.
An instant of an internet user visiting a specific page on a website. Used by marketers to evaluate the reach of a website.
SEO to influence the ranking of a website by working with the SEO criteria of each page (title tags, meta data, ALT tags, URL, link structure….).
Incoming links and references that impact the ranking / indexing of a website in search results.
Meta data are descriptive data containing information about a website. They’re snippets of text that describe a page’s content and appear in a page’s code. Meta data are comprised of meta keywords (keywords that are relevant to the page), title tags (the text search engines display in search results as the “title” of the whole page) and description (which provides information about the page under its listing on a search engine). The meta data are a part of on-page SEO optimisation.
Very specific search phrases containing keywords of 3 or more words. Their search volume is lower than for shorter keywords (Short-Tail Keywords), but because they are more specific, users show a very high interest in the pages on the top of search engines that appear for these queries.
A personal or group of people updating, writing, and maintaining a blog. Blogging is an important pillar of content marketing. See the relación blog.
The group of specific people a brand targets with their marketing. The audience can be defined by all kinds of criteria, such as age, gender, interests, geographical location or many more. If you don’t know who your audience is, a digital analysis can help to identify your target group.
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