Every year, the digital world is growing faster and faster. In 2019, there’s a handful developments and improvements of digital services that you should not miss – have a look at some of the digital trends 2019.
Content Marketing
Regardless of size, a businesses communications needs to continue to generate leads, prospects and clients. Content marketing is still the main way to get in touch with interested people and converting them into paying customers. The traditional means of content marketing will be supported by integrations like chat bots in 2019. As email marketing is still an extremely effective method of gaining customers, automated email marketing campaigns like welcome mails and win-back sequences (drip campaigns) should be your focus in 2019 if you haven’t set them up yet.
A major digital trend 2019 is automatisation of content marketing, so don’t forget to check out how you can make your display ad retargeting and display network remarketing more effective. On-site personalisation is an important content marketing trend for intranets and online shops with logged in customers.
AI – Chat Bots
Chat robots aka chat bots are a big relief for your customer service. By setting up automated responses to standard client questions (i.e. technical help) or by providing a chat-like experience in gathering information from the client (i.e. for insurance quotes), your clients can find instant help even outside the opening hours. Chat bots are a digital trend in 2019 as they start to be used for pre-sales, leads and bookings, training teams through mapped processes or in the banking and finance industry. There are a large number of possible operational scenarios.
Cloud-Based Tools
Software as a service is not a new digital trend in 2019, but the amount and cleverness of SaaS is increasing every year, making the digital business even more automated and effective. Slack, Asana, Dropbox, Xero, Google Drive and Insightly are just a few of those many SaaS that are now a regular part of digital business life in most companies. Stay up to date about the latest cloud-based tools or move to one if you haven’t yet to not lose out on increased productivity that your competitors already enjoy.
Search
Google is endlessly expanding its Google Marketing Platform, adding more services and improving each one to be at the forefront of digital trends. But with this continuous expansion, you’ll need experts to help you using Google to build intelligence, to enhance your digital marketing and to improve your online targeting.
Tools like Analytics, Data Studio, Optimise 360 or the Tag Manager offer a range of settings, filters, combinations and adaptations to enable you to do things you haven’t even dreamt about yet. With a digital marketing professional at your side, you can take full advantage of these new developments.
Social Media
As a digital trend 2019, social media changes and evolves. The use of Facebook is either static or declining in most age groups except the older (65+) users, who continue to use the platform more frequently. Instagram is growing further and increasing its usage across all age groups with the largest one being 25-34 year old users, followed by the 18-24 year olds.
Snapchat had the largest increase and is expected to grow further in 2019: Their biggest user group are the 25-34 year olds, showing that Snapchat is not just for teens. Interestingly, the Facebook ad spend grew 40% and the Instagram ad spend grew 177%. Make sure you use the right social media channels and drive engaging campaigns to not be left behind.
Video Marketing
Video account for a huge amount of internet traffic with an increasing tendency, so it’s a big digital trend 2019. Some examples of how businesses use videos are: company vlogging, companies moving TV spend to YouTube, storytelling and case studies, explication videos, short live presentations, education videos including AI and brand connection through social media.
Voice Search
With the continuous improvement of voice recognition software, major brands such as Google or Apple included them already in their services. As voice searches are comfortably to use hands-free, the number of voice searches is predicted to increase to up to 50% of all searches conducted in the internet by 2020. As people typing ask their questions differently than people speaking to Google, this has implications for search engine optimisation (SEO). Instead of typing into Google “recipe bread”, people now ask “How do I make a bread?”. Make sure you stay on top of changing keywords to keep your page positioned on page 1 of the SERPs.
