It may seem like quite an easy and straightforward software to use, but a lot of people fail to maximise the full potential of Google Analytics. For you to become a better and smarter GA user, you will need to learn and follow these expert tips and tricks.
1. Take Advantage of These Commonly Underutilised Features
- The Queries Report – This feature lets you identify the key phrases people have been using to go to your site, their click-through rate as well as the rank level for each key phrase. The information in this part of Google Analytics will help you make changes to your content so you can improve the way search engines find your website.
- The Mobile User Report – Don’t overlook the idea of people viewing your website through a mobile device. You want to make sure that your site is mobile-friendly so browsing through anything besides a desktop would give them a good user experience. Aside from that, Google will reward you by ranking your site higher than those with less mobile-friendly sites.
2. Assess Your Conversions to Gauge the Success of Your Campaigns
Many experts look at this as the most powerful metrics in GA when evaluating a marketing campaign. To get the most out of this feature, you should set up goals in your own Google Analytics. For example, you can direct your visitors that have filled out the contact form to a thank you page afterwards. Base the goal you have on this. By doing this kind of measure, you will be able to identify which marketing efforts are making the most conversions into leads.
3. Understand the Importance of Bounce Rate
It is not always a bad thing to have a high bounce rate. It would depend on the kind of page in question. A good example is a blog page that has a high bounce rate. This usually means that people have searched for answers, visited your page upon recommendation by the search engine, found what they needed and left. The value you got here is by building trust and providing people something they can use.
Having a high bounce rate for a landing page, however, is a different matter entirely. If you’re using this landing page to convince people to sign up or buy something and they’re leaving in just a few seconds, then there’s something wrong. It could be that the landing page was confusing or the call-to-action wasn’t appealing. Go ahead and fix this to be more effective.
4. Identify Which Metrics Are Important to You
For example, if you have a B2B website, you should be monitoring the Behavior Flow Reports to know where visitors are coming from, how they are going through it and how many are converting to leads.
If you’re an e-commerce website, you might want to focus on the products that are selling the most, what your abandonment rate is for carts, which channels generate the most sales and which efforts lead to sales.
5. Make Use of the Handy Shortcut Button
Since you will be monitoring your reports closely, using the “shortcut” feature, so each of them will be found in the left column will make viewing easy. This will let you check the data you’re looking for with just a click of a button. No need to go through all the Analytics just to get the data you want.
The tips and tricks provided by the experts in Google Analytics will not only guide you in using the tool better but will also improve the performance of your website.
